Distrubtion Research

Most magazines use a distribution service to get their magazine out to a large audience.  There are many different distribution companies to choose from, and the one I decided to research is called Curtis. This circulation company is the leader in the magazine distribution market, with retail sales exceeding $550 million per year.  They work with numerous big-name magazines that are displayed everywhere. This would be a good distributor to use because of the big reach they have, including US and international. I would utilize this model to distribute my product because of the many advantages they offer including:

• An experienced, progress-oriented top management team, which seeks, tests, and develops new and better ways to improve the single copy sales performance for our clients.
• The largest sales and marketing organization in the industry, whose professional staff covers all major markets every week (most daily), representing over 98% of all magazine sales.
• The industry's largest Account Executive staff.
• The best launch/transition facility in the industry.

Overall, this company is very successful and distributed magazines nationwide, which is a major reason I would use them to distribute my product. 

Target Audience Research #3

The last magazine I researched was Animal Wellness Magazine.  They have different magazine subscriptions that you can order to  deliver magazines right to your house.  One subscription option is the 1 Year Package Deal.  In this, you will receive 6 issues of Animal Wellness Magazine (Print & Digital,) Coupons, E-Books, and much more.  The 2 Year Package Deal includes much of the same items, but you will receive a total of 12 magazines.  These subscription deals help people stay connected to your magazine because they receive it on a normal basis, without having to go out an buy it.
They also have a contest section. Here, you can upload images of your animals to try to win.  Winners will be featured in the next issue of Animal Wellness Magazine and receive a special prize.  For example, right now the winner is able to receive $100 off Chewy Louise Treats, toys, accessories, food, and more. 
These are all great way to get people's attention and get a larger audience.  I think I would like to do a contest such as the one used in this magazine.  This is a good way to make people interested because they are able to get something out of it. 

Target Audience Research #2

The next magazine I researched is Bark Magazine.  This magazine also has a newsletter that you can subscribe to.  The magazine will send you an email when they have new issues available in store, or a link where you can order the magazine and have it delivered to your house.  This magazine has also been mentioned in the press multiple times.  The Oprah Magazine says Bark Magazine is "A mus-read magazine for mutt lovers."  "The New Yorker of dog magazines ..." said Time Magazine.  Other large-scale magazines such as The Washington Post, Chicago Tribune, and USA Weekend have also mentioned good reviews about Bark.  Lastly, this magazine holds contests to attract people to their site.  For my own magazine, I would like to be recognized in a larger magazine that reaches a bigger audience, in order to attract people to my own product.

Table of Contents Revision

On my table of contents, the revision I made was to move the text on the right side to go wrap around the dog's shoulder.  This way you can clearly see the text and it is not washed out by a light background.  I also lined up the texts on both sides so that they are balanced and have an equal length.

Title Page Revision

For my first revision, I used Photoshop to edit the title "RuffLife" to go behind the dog's head. Many magazine's do this to their title and I think it adds a professional looking affect.  Also, I edited the article titles that are shown on the bottom of the page.  I made them all one color, white, to make them look clean and connected.  I edited the fonts, styles, and placement to make them look as appealing as possible.  Finally, I placed them all on the solid-color concrete, rather than having some of the words on the trees in the background, so that all letters are clearly seen. 

Super Bowl Commercials

Australia Tourism Commercial

The target of this commercial is older people with a stable job and extra money to spend.  Because this is an ad for tourism in Australia, it is going to be an expensive trip.  With the cost of flights and excursions, this ad is mainly for those who can afford the trip.  The average age range would be somewhere around 30-55.  This ad appeals to humor by making references to things such as Crocodile Rundee and other quotes from well-known shows or movies.  It also uses celebrities Chris Hemsworth and Danny McBride.  For my personal product, I would appeal to humor because I think it would be hard to find celebrities of that fame to advertise my magazine.

Tide

The target audience for this commercial is teens and adults.  Teens in high school and college that are doing their own laundry might see this commercial and want to buy these Tide products based on the results they see on the commercial.  Adults typically always do their own laundry so this would also appeal to them.  It uses humor to attract the audience by making a reference to the popular show, Stranger Things.  Also, the commercial made a parody of other commonly used products which also appealed to humor.  These strategies were very smart in order to gain the audiences attention and are things that I would definitely consider doing.  

Alexa Loses Her Voice

The target audience for this commercial would be from anyone around 16-60 years old. People of all ages use Alexa because of the functionality it has.  Also, most people are able to afford Alexa because it is only about $50.  This commercial also sues humor to show the audience what Alexa can do.  Different scenarios are shown that show you all the different things you can ask her to do.  Also, stars such as Gordon Ramsey, Cardi B, Anthony Hopkins, and more are in this commercial to give the audience someone to relate to.  If people see that celebrities they look up to are using a certain product, they will usually be more inclined to buy it.  If I could, I would like to use celebrities to promote my product because of the influence they have on the actions of people in our society.