The target of this commercial is older people with a stable job and extra money to spend. Because this is an ad for tourism in Australia, it is going to be an expensive trip. With the cost of flights and excursions, this ad is mainly for those who can afford the trip. The average age range would be somewhere around 30-55. This ad appeals to humor by making references to things such as Crocodile Rundee and other quotes from well-known shows or movies. It also uses celebrities Chris Hemsworth and Danny McBride. For my personal product, I would appeal to humor because I think it would be hard to find celebrities of that fame to advertise my magazine.
Tide
The target audience for this commercial is teens and adults. Teens in high school and college that are doing their own laundry might see this commercial and want to buy these Tide products based on the results they see on the commercial. Adults typically always do their own laundry so this would also appeal to them. It uses humor to attract the audience by making a reference to the popular show, Stranger Things. Also, the commercial made a parody of other commonly used products which also appealed to humor. These strategies were very smart in order to gain the audiences attention and are things that I would definitely consider doing.
Alexa Loses Her Voice
The target audience for this commercial would be from anyone around 16-60 years old. People of all ages use Alexa because of the functionality it has. Also, most people are able to afford Alexa because it is only about $50. This commercial also sues humor to show the audience what Alexa can do. Different scenarios are shown that show you all the different things you can ask her to do. Also, stars such as Gordon Ramsey, Cardi B, Anthony Hopkins, and more are in this commercial to give the audience someone to relate to. If people see that celebrities they look up to are using a certain product, they will usually be more inclined to buy it. If I could, I would like to use celebrities to promote my product because of the influence they have on the actions of people in our society.
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