Wednesday, January 31, 2018

Target Audience Research

My target audience is anyone who owns a pet or loves animals.  The age range can be from teenagers to adults.  Since I live in Florida, the articles will be based on animals in a temperate climate, rather than cold and snowy because I do not experience those things.  Income level and education level of the audience are not very relevant to the magazine.

The magazine I have researched is Modern Dog magazine because they have a similar target audience and a similar subject as my magazine.  It is similar because the magazine is about pets and appeals to pet owners.  This magazine offers a newsletter that people can sign up for that is delivered right to your inbox every week.  I think this would be a good idea for me to do with my personal magazine because it is an easy way for people to be notified when a new issue of the magazine comes out. 

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